With the Watermark Hotel’s main demographic being the Brisbane drive market aged between 25-35, Pluvo worked with the internal marketing team to define the brand personality and create a new young, fresh identity.
To execute the Pluvo brand vision, renowned local photographer and artist Claudio Kirac was engaged to capture the personality through a stylized suite of images.
The new website was developed with the aim to maximise the impact of this new imagery. The final result showcases every aspect of the Watermark in a new light giving it a unique identity and a personality that immediately resonated with their target audience.
As a result, users are now getting a deeper experience, spending longer on the site and clicking through to find more.
The shots needed a lifestyle / summer feel which would instantly appeal to the younger demographic. Young healthy models with a distinctive look were used to create a backstory and a personality, which would resonate with both local and international travellers.