The brand optimises luxury and indulgence. Imagery pays testament to the beauty of the worlds oceans, and salutes the inspiration and core of the companies highly commended marine ingredients. Influenced by the spectacle of Japans’ Geisha, the white, iridescent products were made to be admired, along with the packaging, the design of which was inspired by traditional Japanese luxury paper.
The brand experience is confident and sumptuous, the unusual origami inspired boxes cosset the customised pearl packaging. Local specialist surf photographer captured the natural wonder of the sea for the brands hero shot.
The repetition of natural references through design and visual elements fortifies the brands key attributes, pure, ethically and sustainably sourced ingredients. Through every element of the project, Pluvo has carefully integrated a sense of elegance through each and every component of the Natural Pearl brand.