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    RETAIL
    NATURAL PEARL
    Brand Strategy
    The objective of the new brand was to establish a prestigious collection of skin care products with the Asian market as the primary target. In an ever-burgeoning marketplace, it was essential that the concept for Natural Pearl presented a bold competitive advantage.

Strategy

The brand optimises luxury and indulgence. Imagery pays testament to the beauty of the worlds oceans, and salutes the inspiration and core of the companies highly commended marine ingredients. Influenced by the spectacle of Japans’ Geisha, the white, iridescent products were made to be admired, along with the packaging, the design of which was inspired by traditional Japanese luxury paper.

JAPANESE INSPIRED.
AUSTRALIAN INGREDIENTS.

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Result

The brand experience is confident and sumptuous, the unusual origami inspired boxes cosset the customised pearl packaging. Local specialist surf photographer captured the natural wonder of the sea for the brands hero shot.

ORIGAMI INSPIRED.

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Experience

The repetition of natural references through design and visual elements fortifies the brands key attributes, pure, ethically and sustainably sourced ingredients. Through every element of the project, Pluvo has carefully integrated a sense of elegance through each and every component of the Natural Pearl brand.

EXPERIENCE THE WONDER OF MARINOPLEX

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