Identifying that the majority of their customer base was soon to be retired, Fast Proof Press needed to quickly focus on securing new customers that were coming up the ranks. To do this they needed a strategy that considered their history but also showcased them as pioneers.
Pluvo worked with the key stakeholders of the business to redefine the offering and carve out a new position that would re-inforce their vision as forward thinkers in print.
By taking the romance of traditional print, the company history and the new strategy of targeting younger customers, Pluvo created an identity that melded the old with the new.
The stamped FP icon was created out of wood then worked into a digital format to create a slick industrial look. The type was crafted to represent the block concept.
Recently the print industry under went a huge change with the introduction of digital printing, this new way to print quickly changed the attitude of the end customer to be priced focused, ultimately sacrificing quality and in turn losing some of the romance of traditional methods.
Considering the company history, the Pluvo team started at the beginning print, researching original print methods.
Pluvo used the traditional idea of lithography and explored how a new look could be created using these techniques.
Considering the company history, the Pluvo team started at the beginning print, researching original print methods. Pluvo used the traditional idea of lithography and explored how a new look could be created using these techniques.
To engage a younger market and re-inforce leadership in the printing industry, Pluvo developed a educational Print specifications book. This piece is a showcase of what is possible in traditional printing and more recent digital printing.
Amongst the new younger market was many designers and fine artists so to totally engage these potential new clients, Pluvo invited them to submit artworks that could used on each page to help not only promote them but to showcase their artwork using eleborate printing techniques.
The process was very successful with over 80 artists and over 250 artworks submitted.
In collaboration with the client Pluvo worked on collating and designing the book, to create a truly memorable promotional piece.
The printing of the book took over 2 years to complete with every page a master piece of its own.