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Pluvo Featured in Cospaces Fast Five
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Pluvo Featured in Cospaces Fast Five

Nov 01/Pluvo
We are proud to be featured in the Cospaces "Fast Five" zine this month along side our colleges 4points. The interview with our Director Tobias Black includes some classic Toby-slang and the cover page also features the photo-genius Andrew Thurtell killing it on a recent studio shoot.

We are proud to be featured in the Cospaces "Fast Five" zine this month alongside our colleague Peter Llewellyn-Smith from 4points.

The interview with our Director Tobias Black includes some classic Toby-slang and the cover page also features the photo-genius Andrew Thurtell killing it on a recent studio shoot.

"5 MINS WITH PLUVO BRANDING AGENCY"

As a Creative Director, Tobias has worked with some of the biggest brands from around the globe. We sat down to talk creativity, branding and learn how a recent collaboration with Peter from 4 Points completely changed the structure of PLUVO...READ ARTICLE

Head over to the Cospaces website for the full interview:
http://www.cospaces.com.au/co-working/5-mins-with-pluvo/

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Pluvo in Students Of Design Book
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Pluvo in Students Of Design Book

Jan 08/Pluvo
The directors at Pluvo agency were recently interviewed for the Gold Coast Collective magazine's Students Of Design book.

The Directors at Pluvo agency were recently interviewed for the Gold Coast Collective magazine's Students Of Design book. The concept for the book was launched at the end of year student break up at Designworks College in Tallebudgera.

The interview by Martyna Kulczyk and Nolan Giles from Collective magazine focused on our branding processes and the changing nature of our industry. The article can be found on page 86, nestled amongst a few pictures of our artwork. 

We also had a visit from Nolan and his team late last year to do some filming at our office for the short documentary about the making of this limited edition book (0:1:38).



The Students Of Design book features interviews and examples of work from a mixture of local and international creative agencies and individuals. It also showcases the artwork of the recent graduates from Designworks College which brings the whole concept to light. It's a great concept and makes a very nice book for our coffee table!

Students of Design1 was crafted entirely in Queensland, mixing sophisticated printing technologies with traditional hand book-binding methods. Printed on a state-of-the-art HP Indigo digital press, the hardcover edition was then hand section sewn and bound by students and staff of Designworks College.

We are proud to have been included and involved in this project and can’t wait to see what they do for issue 2. 

The book is available for purchase here at Collective Online.





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Collective Magazine Interviews Pluvo
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Collective Magazine Interviews Pluvo

Oct 30/Pluvo
Our Creative Director Tobias Black talks to Collective Magazine about our new CoSpaces environment and the changing nature of the design industry.

Pluvo, known previously as Brandhaus, is a 15-year-old Gold Coast-based creative agency servicing a wide array of high profile clients. The agency made the move from a private office to Co Spaces in August, and has been reaping the benefits ever since. 

Pluvo Creative Director Tobias Black discusses the agency, their new office and the changing nature of design.

Original post by Collective Magazine, Wednesday 30 Oct 2013: http://collectivemagazine.com.au/pluvo/ 

How do you decide who works on each brief? Is the process a collaboration or do you work independently?
Each project is a blank canvas. The artwork we produce needs to meet certain criteria, depending on the client’s needs. But most importantly the final output should reflect the brand personality and communicate the offering in a way that is in line with the overall brand strategy.

So each project should be a collaboration between a selected group of individuals who have a style that works well for that brand. This often involves combining talent from our internal team as well as our ever expanding external network of professionals.

What is your design philosophy? Is there a principle that overrides others when designing or branding?
It’s all about connection. Customers need to understand and relate to brands and their offerings. Developing a brand strategy and creating a unique personality is a huge part of this, so we spend extra time on in-house clique to ensure we making that connection.

What is your background? Can you tell me about your team?
Our clients are local and abroad, but we live on the Gold Coast because of the lifestyle. We surf, we drink coffee, we love music and art. Each one of us is passionate about the creative culture, so we are also quite active in promoting creative endeavours around our local community.

What sets Pluvo apart from other creative agencies?
We are creative but also approachable and honest. Our clients see us as their brand partners – not just a creative agency.
We help solve communication problems by offering creative and innovative solutions.
We openly share our knowledge with our clients and we also embrace change.

You recently moved into Co Spaces, how has your new office helped to inspire creativity in your work?
The Co Spaces environment is actually tailor made for the creative working process.
Ben Howe has built a very unique and stylish workspace, which encourages people from different industries to not only co-exist, but also to collaborate. In fact, the Co Spaces crew are like one huge family and everyone here really enjoys coming to work!

As a result of our new environment, we have changed our Pluvo working model to be much more flexible. We have recently collaborated with local industry professionals like Andrew Suggit, Claudio Kirac, Kiel Tillman and photographer Andrew Thurtell on creative projects as far away as China.

Working collaboratively from distant locations is the way of the future and Co Spaces is the first step in the right direction for the team at Pluvo. We feel refreshed by this process and are very excited to think of who we might collaborate with next.

What do you find most challenging about reimagining or reinventing already established brands? How do you overcome the challenges?
All good brands reinvent themselves continuously. It is important to keep your brand fresh, engaging and relevant in the eyes of your audience. The only challenge comes when a client is resistant to change. So the client needs to be excited about the opportunity that change can bring.

You say that you thrive on creating a memorable experience for your audience – How do you implement a fresh angle so that each client has their unique point of view showcased in a memorable way? 
We embrace each brand’s personality. Before beginning a project, we take time to really get to know each client and their offerings. It’s only when we connect with their brand internally, that we can inject creativity in a way that accentuates or reinvents their brand personality.

Your company is almost 16-years-old now, how have you adapted to industry changes over the years? How has the changing nature of the internet shaped the way you design for web?
Over the years we have morphed, merged, moulded and embraced technologies as they come and go. We have been there creating HTML websites which were optimised for a dial up connection. We embraced the interactive experiences of heavily action-scripted flash websites and one mantra has remained constant in our minds, all along the way.

Change or Die!

The internet is about content and as technology advances and new ways of experiencing come into the fray, brands need to ensure the quality of their content. Advancements in technology have actually shaped the way people experience online content, because not only do we need to be engaged, but the content needs to be viewed on a multitude of devices. Content is now king, so a simpler website which delivers content on a multitude of devices is far better than an immersive experience that only works on your computer.

What’s your advice for students looking to go into the creative industries?
In this industry, we are all students. Find your passion and learn from your mentors.
Share your newly gained wealth of knowledge and NEVER, EVER stop learning!

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Global Exchange Re-Brand
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Global Exchange Re-Brand

Oct 10/Pluvo
Worldwide vacation exchange provider Dial An Exchange and Pluvo, today launch a new brand and new look for their global enterprise – DAE. The organisation, which operates from offices in 11 locations around the world, has today officially relaunched as DAE, a change that consolidates the business under one global brand.

Worldwide vacation exchange provider Dial An Exchange and Pluvo, today launch a new brand and new look for their global enterprise – DAE.

The organisation, which operates from offices in 11 locations around the world, has today officially relaunched as DAE, a change that consolidates the business under one global brand.

“Our growth over the past 17 years has been phenomenal,” said Francis Taylor, CEO and co-founder of DAE. “From a single office in Australia, to global offices across Asia, Africa, Europe and the Americas, DAE has matured into a significant international player in the vacation ownership and exchange industry.

“We now service a base of more than one million members, with exchange products available in over a thousand vacation destinations around the world, and we want timeshare members and businesses to associate our legendary customer service, simplified exchange systems and free worldwide membership with one brand – DAE.”

Voted as the industry's Best Customer Service Provider in the prestigious Perspective Magazine Awards for the past three years, DAE excels where it counts the most – in caring for its members.

“The structure of DAE has not changed,” said Mr Taylor. “We will continue to run a close-knit business that is like a family, offering the same legendary service to our members. In fact, consolidating our brand to DAE gives us an opportunity to show our customers what a connected force we are, and the increased benefits that will flow on to them as a result.

“Our rebranding is all about improving the customer experience. Simplicity and transparency are at the heart of everything we do, and we’ve transformed our web platform to a more user-friendly interface that meets the expectations of the digital consumer.

“New ways to engage, fresh information and more interaction – that’s the direction we are heading in.”

Not only an overhaul of the look and feel of the company, Mr Taylor acknowledged the new brand provided an opportunity to re-energise the company’s commitment to its core values.

“We are re-stating our reputation for great customer care and service – and in turn our customer service efforts will go up another level as we grow our product offerings and exchange inventory with a greater variety of destinations.

“If you compare DAE now to five years ago, our capabilities as a company have reached an entirely new level. We want people that may have looked at us 5 or 10 years ago and thought we were too small, to take another look and see us now, leading the industry in growth, innovation and customer service.”


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Pluvo Designs in China
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Pluvo Designs in China

Sep 27/Pluvo
Just recently, Pluvo released a teaser on their latest branding project for a new retail concept entering into the Chinese market. Traditionally servicing clients throughout Australia, this venture is a quantum leap that will definitely create a large impact with ongoing benefits.

Just recently, Pluvo released a teaser on their latest branding project for a new retail concept entering into the Chinese market. Traditionally servicing clients throughout Australia, this venture is a quantum leap that will definitely create a large impact with ongoing benefits.

The project is basically a fusion of juice bar and ice creamery. Kiosks are not new anymore; but in China, a juice-bar-and-ice-creamery-in-one is something pretty contemporary. The entire branding is being created in Australia to deliver a western feel, which will allow the brand to stand out in an overcrowded landscape. The expectation of products is premium and almost everything is sourced from the western world; from the ice cream to the fresh fruits - all these will be imported.

Apparently, China is known to have a long list of beliefs and most entrepreneurs incorporate it in their business. This is where lucky charms, coins and figurines of all kind enter the picture. With this in mind Pluvo will still find means and ways to incorporate their branding and design with the Chinese culture. 

Pluvo admitted they faced bigger complexities than dealing with traditions. Tobias Black the creative director claimed that with the Chinese government needing to approve the brand name and the visuals means that there is a lot more for consideration. Just like any other country, China has its own share of prudence; but Pluvo has the knowledge and experience on how to deal with such issues.

The very first design for China is almost done and Chinese individuals and even tourists are up for a cool treat. More than the positive impact of this idea to the public is the impact that this project will have on Pluvo, the opportunity to work in other countries and create another milestone for their continuously succeeding company.

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NEW 3D Printed Artwork from Pluvo
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NEW 3D Printed Artwork from Pluvo

Aug 20/Pluvo
Pluvo showed another ray of creativity when they collaborated with the lecturers at the Gold Coast’s QCA to produce a unique piece for a local art show.

Pluvo showed another ray of creativity when they collaborated with the lecturers at the Gold Coast’s QCA to produce a unique piece for a local art show.

Local artist Andrew Suggitt asked the company if they would submit a piece of artwork for his show titled “Ampersands”. Pluvo, with the leadership of their new recruit Siobhan Purkis, worked hand-in-hand with Jason Urech and Daniel Della-Bosca of Queensland College of Arts to produce the 3-Dimensional piece. All efforts, including some trial-and-error incidents were well worth it as the final result was one of the most talked about attractions at the Ampersands event.

The Barrel of Ampersands

Pluvo used 3D printing technology, (a brand new offering for QCA) to breathe life into their barrel of monkeys concept. Siobhan, together with Pluvo's creative director Tobias Black, fabricated the ampersands and barrel using the latest 3D programs. All of the parts were printed in brightly coloured plastic, which created an interesting juxtaposition of tone between the elements printed on-campus at QCA with their innovative 3D printers, and the laser etched wooden backdrop.

The 3D printers were put to the test for over 8 hours, finally completing all 13 ampersands and the individual barrel elements. Potato Press also helped out by laser etching the backdrop giving the whole piece a really professional finish.

According to Pluvo, they wanted to create a fun but also experimental piece, which looks at the Ampersand from a unique angle. The company also wanted to test the capabilities of 3D printing technology to see how it may work on a commercial level.

The Ampersands After Party and Art Show took place at The Cambus Wallace (a relatively new bar at Nobbys), was organised in conjunction with the Typism Inspiration Conference 2013. Pluvo was not the only company who submitted a piece of artwork but they certainly added a flavour to the entire event.

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