Worldwide vacation exchange provider Dial An Exchange and Pluvo, today launch a new brand and new look for their global enterprise – DAE.

The organisation, which operates from offices in 11 locations around the world, has today officially relaunched as DAE, a change that consolidates the business under one global brand.

“Our growth over the past 17 years has been phenomenal,” said Francis Taylor, CEO and co-founder of DAE. “From a single office in Australia, to global offices across Asia, Africa, Europe and the Americas, DAE has matured into a significant international player in the vacation ownership and exchange industry.

“We now service a base of more than one million members, with exchange products available in over a thousand vacation destinations around the world, and we want timeshare members and businesses to associate our legendary customer service, simplified exchange systems and free worldwide membership with one brand – DAE.”

Voted as the industry's Best Customer Service Provider in the prestigious Perspective Magazine Awards for the past three years, DAE excels where it counts the most – in caring for its members.

“The structure of DAE has not changed,” said Mr Taylor. “We will continue to run a close-knit business that is like a family, offering the same legendary service to our members. In fact, consolidating our brand to DAE gives us an opportunity to show our customers what a connected force we are, and the increased benefits that will flow on to them as a result.

“Our rebranding is all about improving the customer experience. Simplicity and transparency are at the heart of everything we do, and we’ve transformed our web platform to a more user-friendly interface that meets the expectations of the digital consumer.

“New ways to engage, fresh information and more interaction – that’s the direction we are heading in.”

Not only an overhaul of the look and feel of the company, Mr Taylor acknowledged the new brand provided an opportunity to re-energise the company’s commitment to its core values.

“We are re-stating our reputation for great customer care and service – and in turn our customer service efforts will go up another level as we grow our product offerings and exchange inventory with a greater variety of destinations.

“If you compare DAE now to five years ago, our capabilities as a company have reached an entirely new level. We want people that may have looked at us 5 or 10 years ago and thought we were too small, to take another look and see us now, leading the industry in growth, innovation and customer service.”